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Marketing

 

Meaning Of Marketing:-

          Marketing is not a new word to us. All of us use this word in our daily life in
one way or other. However, it seems that the meaning of the marketing is not
often clear to those people who use this word. To a salesman it means selling
whereas to an advertiser it means advertising. To a domestic lady it means
purchasing_vegeta bies, ruits and other domestic items from the market, e
shopping. For an agriculturist marketing means selling his produce in the
market. Similarly, for a producer marketing means distribution of goods
manufactured by him. According to Paul Mazur, "Marketing is the delivery ot a
standardof living. In short, it may be said that on one side marketing is a most
popular word commonly used by the men in the street and on the other it is a
word which is mostly misunderstood by most of us. According to marketing
experts, "In practice all of us use the term marketing according to our status,
ability, post, need and environment." As a matter of fact, the term marketing 1s
not confined to shopping, selling, advertising, product planning, distribution,
standard of living etc. Actually speaking, marketing is a comprehensive term and
it includes all resources and set of activities necessary to direct and facilitate the
flow of goods and services from the producer to the consumer, including services,in the process of distribution.



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