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  Meaning Of Marketing :-           Marketing is not a new word to us. All of us use this word in our daily life in one way or other. However, it seems that the meaning of the marketing is not often clear to those people who use this word. To a salesman it means selling whereas to an advertiser it means advertising. To a domestic lady it means purchasing_vegeta bies, ruits and other domestic items from the market, e shopping. For an agriculturist marketing means selling his produce in the market. Similarly, for a producer marketing means distribution of goods manufactured by him. According to Paul Mazur, "Marketing is the delivery ot a standardof living. In short, it may be said that on one side marketing is a most popular word commonly used by the men in the street and on the other it is a word which is mostly misunderstood by most of us. According to marketing experts, "In practice all of us use the term marketing accordi...