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NATURE OF MARKETING :- Most of us are confused about nature and scope of market. They are of the opinion that the terms nature of marketing and scope of marketing are synonymous and as such there is no difference between them and thus they must be studied, under one and the same heading. But actualy there is wide difference between the term concept and scope. The term nature indicate the nature of the subject-matter and whereas the term scope indicate the activities included in it. Here we shall confine our study to nature of marketing only. The nature of marketing or modern marketing may be studied under the following heads: 1. Human Activity: Originally, the term marketing is an human activity under which human needs are satisfied by human activities. It is a human action for human satisfactions. Under the nature of marketing, a business or market exists to satisfy human needs. 2. Consumer-oriented : Since a business exists to satisfy human needs, hence business m...

  Meaning Of Marketing :-           Marketing is not a new word to us. All of us use this word in our daily life in one way or other. However, it seems that the meaning of the marketing is not often clear to those people who use this word. To a salesman it means selling whereas to an advertiser it means advertising. To a domestic lady it means purchasing_vegeta bies, ruits and other domestic items from the market, e shopping. For an agriculturist marketing means selling his produce in the market. Similarly, for a producer marketing means distribution of goods manufactured by him. According to Paul Mazur, "Marketing is the delivery ot a standardof living. In short, it may be said that on one side marketing is a most popular word commonly used by the men in the street and on the other it is a word which is mostly misunderstood by most of us. According to marketing experts, "In practice all of us use the term marketing accordi...